How the internet and marketing go hand-in-hand

It's hard to think of a better combination than the Internet and marketing. Where else can you reach the hundreds, thousands, or even millions who make up your target market. Whether you are a small, local business, or a large corporation, internet marketing is indispensable. It's been proven that most folks don't even glance at a yellow pages book anymore to find a local business. Nor do they go on the online yellow pages. Now, the average consumer just types their need into their search engine, whether it be Google, Yahoo, Bing, or any of the other hundreds out there. If you want to come up in their searches, you need to learn how to take advantage of the Internet and marketing, or hire someone to do it for you.

If you're a local business, you don't even need a website to come up in Google, Yahoo, or Bing searches. All you need to do is fill in your information on their Local Business pages. You can include your company name, contact details, directions, photos, and a website if you have one. You can also choose to offer coupons for your customers, which brings you up in popularity and rankings. These pages also offer users the chance to review what it is that you offer. Ask your happy customers to review you, and you are also boosted in ranking. And the best part of all? This listing is completely free! Think of how much you save on yellow pages or newspaper ads that are no longer even getting results. If you run a local business, take the few minutes it will take you to get listed on the search engine local results and you can start seeing traffic immediately. Other free options include setting up accounts on Twitter, Facebook, and YouTube, or any of the other social media sites. Blogging is another way to create interest and establish credibility in your field.

If you haven't yet merged the Internet and marketing for your larger company or corporation, luckily you can get in on the game very quickly whether you hire staff to handle this for you or you outsource the job to someone else. One of the major sources of income for larger companies who take advantage of internet marketing is pay-per-click (PPC) advertising. While this type of advertising is not free, you only pay when someone actually clicks on your ad. This is one of the huge advantages of pay-per-click versus offline advertising. You only pay when you get results. Large companies are also taking advantage of Facebook, Twitter, YouTube, and blogging. If they are using these free methods even though they have millions of dollars to spend on marketing, you better believe that this is working for them.

The Internet and marketing really are two extremely compatible terms--make sure that you are teaming them up in your business.

By: Anthony Harris
http://www.articlecity.com/articles/online_business/article_8495.shtml

Remodeling your home? Start from the outside in.

The kitchen and bathroom are at the top of most home remodeling project lists. But homeowners intent on remodeling should also consider investing in the exterior of their homes - maybe even start there.

That's the advice of Sarah Susanka, one of the nation's leading voices for redefining the home, and author of the Not So Big House series, a collection of nine books focusing on home design, architecture and remodeling.

The reason for investing in the exterior is simple. The exterior should set the tone for your home's interior look and feel. Also, first impressions really do count to the long-term value of a house, especially when it comes time to sell it.

"I firmly believe that the experience we have in living in our homes can have a profound impact on the way we look at life," Susanka says. "That experience begins the moment we walk, bike or drive up to it, and extends through the transitions we make as we move between the landscape, the exterior and the interior of the home."

The feeling of satisfaction that comes from making your house look good on the outside is experienced at many levels - from the colors and textures of your home to the quality of the materials used to build or remodel it, to the benefits of those materials in the long term, such as the character they lend, or the ease of maintenance they offer. The good news is that if you haven't remodeled your house in a long time, there are a number of new, sustainable products that are helping homeowners create exteriors that are both beautiful and green, such as APEX siding and Integrity windows, both made with pultruded fiberglass, a tough, low-maintenance, sustainable material offering a rich selection of colors.

"A Not So Big House is not only built better rather than bigger," adds Susanka. "It is also designed to be a good custodian of the planet's resources. It's built to last. Finding green products that also make it easy for homeowners to maintain the home is a big step toward true sustainability. If a house isn't both beautiful and practical, no matter how green the materials used, it won't live up to its sustainability goals. People only look after what they love, and beauty is a big part of that picture."

If you're thinking about remodeling in the near future, here are several more ideas to make the most of your remodeling budget:

Create a master plan. Many homeowners cannot afford to do a complete remodeling. Most do it in chunks. Before you lift a hammer, hire an architect to create a master plan for your home, which will guide your remodeling efforts for years to come.

Connecting inside with outside. The interior and exterior of your home need to work together. They need to be integrated and harmonize with one another as you move from the surrounding landscape to the interior, or as you look out from inside your home to the garden beyond. To enhance this connection, think about the first impression you want to give a visitor. Do you want it to communicate comfort? Connectedness to the outdoors? Creativity? Or tradition? All these can be accomplished with thoughtful detailing of the home's exterior, as well as landscaping.

Small changes; huge impact. Small changes to the exterior, such as adding another color to the exterior palette, adding texture such as stone, brick or lap siding, or framing the windows with wider trim boards, can have a huge impact on the look of your home, and make it feel both more expressive and more inviting.

Choose sustainable products. It's important not only to the environment, but to the overall maintenance and longevity of your home. Consider remodeling your house with some of the new, high quality sustainable products that are entering the remodeling marketplace, such as APEX Siding, Susanka's current favorite find, which is made from pultruded fiberglass, derived from sand.

Reduce maintenance and future repairs. Another key to remodeling is to use materials and building methods that are resistant to wear, tear and the elements (rain, sunlight), which reduce the likelihood of needing to make expensive repairs in the future, as well as reducing the amount of time spent on maintenance. Knowing that your home is well protected from the elements is an important part of the overall satisfaction with your home.

Mix it up. Many people are afraid to use more than one color on the exterior of their home. That's why so many houses appear dull and lifeless. Consider using two colors of siding and a third color for your trim boards to add personality and vitality to the exterior. Products like Apex fiberglass siding and trim, and Integrity windows, for example, are available in a palette of rich and attractive colors. Also, consider adding a trim band, or belt line, below main level windows of your home, and using a contrasting color of siding below that band to help ground the house and connect it in with the surrounding landscape.

Invest in quality over quantity. Even with a limited budget, try to invest in high-quality products that will look good for the long haul, and will stand the tests of time, rather than buying lower-quality products that may offer the short term benefit of getting a greater share of your remodeling projects done, but which end up looking dilapidated and unattractive in short order. You'll feel better about the integrity of your home by focusing a significant part of your budget on the bones and outer clothing of your home - the roof, siding, windows, electrical, plumbing and HVAC systems.

Courtesy of BPT

Boost your home's curb appeal for a quicker sale

Selling a home requires a bit of marketing, some sweat and elbow grease, and a touch of luck. But even in a competitive selling market, it is possible to turn the sign in your front yard from For Sale to Sold so you can move on to your next residence.

First, look at your home as if you were a potential buyer. Drive up to the driveway or the front curb and park, carefully looking at the home as if for the first time. Make note of the beautiful aspects of your home, and also areas that could deter potential buyers. The outside of your home is the first image they will see, both in person, and while pre-shopping online.

One maintenance project to tackle that will really spruce up the exterior of your home is refurbishing the outside woodwork that has been weathered by the sun, rain and snow. If you have a front porch, wooden window edgings or even a back deck, chances are these areas could benefit from new stain for a refreshed and clean look.

Home decks return about 70 percent of their original cost back to homeowners when a house is sold, according to Remodeling Magazine's annual Cost vs. Value Report, but that's only when the decks are kept in top shape. To remove moisture and sun damage and protect your exterior woodwork from further damage from moss, mold and rot, Flood wood care offers an entire wood care system from prepping materials such as deck cleaners to stain. Before prepping your deck, consider if you need Wood Finish Remover to remove latex, oil, semi-transparent and solid stains, or if your deck is unstained, you may need Wood Brightener/Cleaner to bring the old and faded gray coloring back to a fresh new wood appearance. Finally, apply a Flood wood stain to your deck and woodwork to give it a beautiful look that will have home buyers and your neighbors impressed.

In addition to your exterior woodwork, also take a look at your siding and gutters. Vinyl and aluminum sidings can collect dirt and look dingy after a season or two. Use a power washer on the siding and gutters to wash away the grime and spider webs and bring some vibrancy back to the outside of your home. Also consider adding season-appropriate flowers, plants or landscaping or replacing gutter downspouts with decorative chains to give your home an artistic look.

Finally, take a close look at your exterior lights. Glass-enclosed lights can become filthy from all the elements, so take a quick moment to wipe them clean with glass cleaner. If your light fixtures are tarnished, or looking run down, purchase a can of spray paint in any complimentary color to the exterior of your home and freshen them up. It will make your lights appear new in no time at all.

These quick-fix projects will boost the look of your home both for prospective buyers arriving at your front door, and also in the photographs visible online. With this better exterior appearance, chances are you'll be able to sell your home much quicker.

Courtesy of BPT